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Our Expert Staff

First and foremost, Hickory & Tweed is built on the dedication of its expert staff. Over our 50 years in business, our impassioned service is our main differentiating factor - setting us apart from other ski shops.   Over the years, the passion of our employees has created a unique atmosphere here at Hickory & Tweed, transforming a simple visit into an identifiable experience for our customers each season.


Owner & “Keeper of the Karma”

Skip Beitzel

Skip Owner

Sam Lord

Employee Spotlight of the Month

Name: Sam Lord 

Position: Bike/snowboard sales & service 

Time at The Tweed: 1+ year

Areas of Expertise: Mountain biking & Snowboarding

What I'm riding this season: 

       - Cannondale Jekyll 4. It's a great, versatile bike for a bit of cross-country and downhill. 

Where I ride: 

       - I love to ride at my local trails of Graham Hills and the bike park/trails of Mountain Creek. 

What I wear out there: 

       - Smith Rover helmet  |  Fox shorts  |  Giro gloves 

Expert tip for the season: 

       - Go out and enjoy the great weather this Spring! It's never to late to start biking!


 Ski & Snowboard Department

Ski Manager: Skip Beitzel

Ski Department

Our award winning Ski & Snowboard department is proud to have over 100 years of combined experience at Hickory & Tweed. Over this time, we've prided ourselves on selecting and fitting thousands of customers with top of the line equipment. Our ski floor truely provide an identifiable shopping experience for the whole family - just ask our customers!


Service/Tuning Department

Service Manager: Tom Strickland

 Hickory & Tweed Service Department

No matter if you're a novice, or the next Bode Miller -  our expertly trained service staff will ensure you and your family are on riding safe and reliable equipment. Whether it's a full tune, or a small edge repair - our shop will have you back on the slopes in no time! Check out our Ski & Snowboard Services page for a full list of our tuning/repair options.


Bike Shop

Shop Manager: Jake Salko

Hickory & Tweed Bike Shop

Our year-round Bike Shop provides award winning service for cyclists throughout the tri-state area. Whether it's a custom bike fitting from our expert staff, or you're just in need of a simple tire change - our Bike Shop has got you covered. Check out our Bike Services page for a full list of our tuning/repair options.



Fashion Team: Michaela Beitzel/Geri Moore/Debbie Coldwell

Hickory & Tweed Fashion Department

Each Fall, our longstanding fashion team seeks out seasonal fashions for the following year. Hard to believe, but determining what’s hot next year takes expert planning. 

Each and every year our team selects fashions for our customers that span from high-utility/high function/high-value lines like: Patagonia, The Northface, Obermeyer, and Burton, to lifestyle lines from Europe such as Postcard, Toni Sailer, Bogner, Moncler,and Bergens of Norway.  And so much more!

Hickory & Tweed continues to receive rave reviews for our wide selection of skiwear for the entire skiing family.