The Tweed Gang 2010


Hickory & Tweed News

We're celebrating our 50th Anniversary with great gift ideas.

Skis, Snowboards, Skiwear, Bicycles and lots more. Come to Hickory & Tweed for everyone on your holiday list. Stop in to win our Stowe Ski & Stay Getaway.

Since 1961, Hickory & Tweed has catered to the ski, snowboard, cycle, and outdoor fashion needs of the tri-state area. Now celebrating our 50th anniversary, our shop continues to grow and receive praise from the generations of customers we serve. Families as far away as Boston and Philadelphia travel to Hickory & Tweed year after year for a one-of-a-kind shopping experience.

Hickory & Tweed has received numerous industry awards throughout the past five decades, including the honor of being named the National Ski Shop of the Year in 2005 by Ski Magazine and a "Gold Medal Ski Shop" every year from 2004 through 2009. Skiing Magazine recognized the shop as one of 37 "Expert Ski Shops" in the country. Westchester Magazine also named Hickory & Tweed as "Best Ski Shop" and "Best Bike Shop" in Westchester County.

SpecializedKids

Specialized Bikes for the entire family at Hickory & Tweed

Skip Beitzel

Owner Since 1985

skip

Check out the staff at Hickory & Tweed


"Action!" "Cut!" These words were echoed at our store during November as Skip and his team took part in a shoot for Hickory & Tweed's first commercial. Look for us on air  or view the commercial below!


 

Why do people want to shop at Hickory & Tweed?

. Why do families return to us year after year - for almost 50 years - for all their skiing, snowboarding and biking needs? Families from as far away as Boston and Philadelphia.

I believe it’s because we are truly a one-of-a-kind shopping experience. Walk in our front door and you know we are different; look around. Our store even smells different – think of a whiff of hot ski wax and leather mixed in with a hint of cedar.

We sell products we love, products we’ve sold for nearly 50 years, like Volkl skis, Nordica and Lange boots, Bogner and Obermeyer ski wear, Smith goggles and Scott poles.


staff

Some of our Award-Winning Staff

We work hard here at getting things right and we’re proud of the industry that backs us up.

  • Ski Magazine’s National Ski Shop of the Year Award
  • One of 37 “Expert Ski Shops” in the Country according to Skiing Magazine
  • Gold Medal Ski Shop for the last 6 years according to Ski Magazine
  • “America’s Best Bootfitters” 2006, 2007
  • “Best Ski Shop” "Best Bike Shop" awarded by Westchester Magazine
  • ”Five Star Award”-- Thule’s Top Award

We are proud for what we’ve been and what we’ve become. We are blessed with the best customers in the world.

We’re ready for winter, and it feels like snow! So I invite everyone to step through our front door and experience what's been bringing back loyal customers for years.

Think Snow!

Skip Beitzel, Owner

 

The Buzz

 

Hickory & Tweed History & News

AJ Chabot - This Year's Winner of Our Fred Mackie Award

Each year, Hickory & Tweed donates a pair of Volkl racing skis to a promising young ski racer at Windham Mountain.  It’s our way of honoring Fred Mackie – a long-time ‘Tweed employee who passed away in 2000.  Windham was Fred’s number one choice for ski racing.

 

We are proud to announce this year's winner of the Fred Mackie Award, 14 year old A.J. Chabot of Rye, NY. A.J. skis with the Windham Team and was chosen by his coaches for his perserverance and hard work. "A. J. never gives up! " This ski seaon A.J. is an up and coming J-3. Look for him on Windham mountain.
 

fred mackie 
Last year's Winner was  Logan Mackie, Fred’s 14-year-old grandson (and son of Kurt Mackie, also a longstanding ‘Tweed employee).  Last winter, Logan was named the Rip Van Winkle Council State Champion.  He also took second place at the Junior Olympics at Sunday River, Maine.  Way to go, Logan – your grandfather would be proud. We are, too!


 

Hickory & Tweed was a recipient of America's Best Bootfitter Award

Bino

If you are in the market for a new pair of boots you'll want to meet Bino Cummings. A local resident and year round athlete, Bino has been part of the Tweed family for many years. Starting as an avid skier, he switched to snowboarding at eleven and thinks everybody should try it at least once. While at college, Bino spent a semester with NOLS (National Outdoor Leadership School), learning about leadership and skills such as goal setting, planning, efficiency and teamwork while becoming proficient at telemark backcountry skiing. Bino was trained and certified by America's Best Bootfitters and has extensive knowledge of footbeds, snowboards, and ski systems. Come in and let him help you pick the right equipment for you. Bino@hickoryandtweed.com

BinoBoys

In-house Boot Fitting Clinic

Skiing the Adaptive Sports Foundation Way

Over the past 20 years Skip, Michaela and the staff at Hickory & Tweed have worked with and supported young athletes with disabilities. In the early 1990s, one of the athletes we worked with, Sara Will, from Valley Cottage, New York, went on to win 12 Paralympic gold medals and 3 World Championships. Today we work with the Windham Adaptive Sports Foundation (ASF), an awesome program for physically and cognitively disabled individuals aged 5 and up who want to participate in sports.

serv

Located in Windham, New York, the Adaptive Sports Foundation (ASF), is a non-profit organization that teaches skiing, snowboarding, horseback riding, kayaking, tennis, fishing and camping. What makes the Foundation special is that it offers the chance for disabled children and adults to learn the skills of certain sports, which gives these individuals a sense of freedom rarely experienced in everyday life. The accomplishment of learning a new sport produces confidence and self-esteem that carries over to the individual's everyday life.

Please pass this information along to any family you know with an aspiring skier or shredder who could take advantage of such a program. For those interested in working with this program, volunteers are always needed to help with individual students and with grounds maintenance.

To find out more about the Windham Adaptive Sports Foundation program, visit their web site www.adaptivesportsfoundation.org or you can contact them at:

air

Adaptive Sports Foundation
PO Box 266
100 Silverman Way
Windham, NY 12496

(518) 734-5070 - phone
(518) 734-6740 - fax
asfwindham@mhcable.com


 
 



Hickory & Tweed - Where did they get that name?

Hickory & Tweed, located on Main Street in Armonk, has been serving avid sports enthusiasts for over 50 years. When our store first opened in 1961, its main focus was skiing, as it is today. Our name, Hickory & Tweed, comes from the early days of skiing, when skis were primarily made from hickory wood and many ski jackets were wool tweeds. The Hickory & Tweed store started as three separate buildings, all over 100 years old. The main building (originally a private home) was connected to two other buildings (an old carriage shop and a tavern) , when we first expanded in 1978. Our service shop has moved several times since- from its small room at the top of the stairs, to the storage area behind our sales floor, to it's present home in the middle building. Then we added cycling, and we had no idea how fast it would grow. Twenty years ago we swapped our skis and bikes to create our bike shop. Our bike customers have everything they need in one area.

Like our name and building, our staff also has a unique history. Joe Petre oversaw our ski service shop, and built all indoor and outdoor projects. Joe had worked here since 1961. Joan Morris was one of our clothing buyers; helped manage the "downstairs" retail area and had also been with the Tweed since our doors opened in 1961. Rounding out the team is Skip Beitzel, who started working at the Tweed while in high school and today owns the shop with his wife Michaela. These four people combined contributed over 100 years of experience outfitting, selling and providing service to skiers. That's hard to beat!

A Huge Award!

Hickory & Tweed of Armonk, NY, was named National Ski Shop of the Year by SKI Magazine. The honor was bestowed at an SIA awards party in Las Vegas, Nevada attended by Skip, Michaela, and Karen Topp.

Hickory &Tweed also was honored as Regional Ski Shop of the Year – East out of 1500 ski shops in North America by a panel of industry experts including manufacturers, product managers and SKI editors. And, we were also the recipients of the Gold Medal Ski Shop award for the fourth year in a row.






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* Hickory & Tweed is a registered trademark of Hickory & Tweed, Inc. Armonk, NY